We Are Experts in Marketing, Operations and Innovation

With our collective 75 years of experience in the hospitality and gaming industry, we have the right skillset to help you whether your needs are large or small.  We can work with you at a high level as your strategic advisor, or we can work along side your management team to employ tactics and train your team members to ensure your long term, self-sustainable success.  Here are some specific areas where we can make an impact.

Marketing Services

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Loyalty Program Enhancement

Whether you are looking to totally revamp your loyalty program, or you need a few small tweaks to increase player engagement, we can work with you to achieve your goals.  We have deep experience in managing and developing loyalty programs that cover both gaming and non-gaming revenue centers for multi-property and multi-jurisdiction organizations.

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Promotion & Mail Optimization

A solid direct mail promotional program is the lifeblood of any casino.  Let us help you add impact to yours.  We can conduct a simple gap analysis and make high level recommendations.  We can also dive deep to create detailed promotional plans or even take over your direct mail program.  Additionally, we can train your team so they have the skillsets needed to sustain your business.

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Sophisticated Database Segmentation

How well do you know your player data?  How detailed are your data segmentation efforts?  A robust segmentation strategy is a critical component of a successful promotional and communication landscape.  Our team can carry out a high level assessment of your current database segmentation practices.  If you need additional assistance, we can also create a completely new program for you. 

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Competitive Market Assessment

It is hard to know what your marketing team should be doing if you are not familiar with what your competitors are up to. If you need a detailed competitive assessment put together, give us a call.  If you would like, we can take a few steps further and build a customized plan of attack for you based on what your competitors are currently doing.

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Advertising Strategy Planning

The impact of advertising is often difficult to measure. The Strategy Organization can assess your current advertising strategy and help you make it more efficient and tailored to your needs. If you are looking to increase your presence digitally or grow your engagement through social media engagement, we can help.  

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Marketing Analytics Development

Without a solid marketing analytics program, it is incredibly difficult to understand what's working and what isn't.  We can help you turn your current analytics package into a world class analytics engine.  Effectively measure your marketing campaigns, optimize segments that perform well, and discontinue those that don't.  Now you're on your way to gaining market share and profit.

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Customer Journey Mapping

Does your customer messaging feel disjointed across all of your communication channels?  Are you over communicating to some guests and under communicating to others?  A comprehensive customer journey map and contact strategy ensure that all of your marketing communications feel consistent and relevant.  Let us help put this map together for your casino to improve customer communication.

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Brand Strategy Development

The right brand positioning can make all the difference when it comes to winning the hearts and minds of your customers.  We can assist you in a simple evaluation of your current brand positioning.  If you want to dive deeper, we can help you develop a completely new brand strategy and positioning that will help you gain marketshare and differentiate yourself from the competition.

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Entertainment Programming Optimization

Entertainment is an important method of differentiating yourself from your competitors and creating an emotional connection with your guests.  Our team can evaluate your current entertainment strategy and make needed recommendations.  We can also get more involved and assist with booking the right acts, and creating promotional programs that will drive additional event traffic to your property.

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Operations Services

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Revenue Management Improvement

Being on the front lines of the LV strip, we have firsthand experience with revenue management strategies that can boost your bottom line. Rather than relying on guesswork or gut, we can help your team build and analyze “smart” data to anticipate demand and inform strategy.  We can also source new technology that aligns with your marketing and operations teams to drive improved room revenue.

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Operational Efficiency Analysis

Whether it is one of us or several, we have a portfolio of deep-rooted industry experts that can assist with operational change for your existing or new business verticals. Keeping consumers at the forefront, we leverage our experience and collaborate across divisions to analyze and recommend innovative, and potentially difficult decisions that unlock sustainable and effective operational growth.

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Pre-Opening/Re-Opening Planning

Our experience in planning and opening properties is second to none; dating back to the birth of the Las Vegas mega-resort in 1989 and continuing for the next 30 years with dozens of projects in Vegas, Atlantic City and Macau.  Our skills have been proven during the most challenging times like 9/11, 2008's Great Recession, and One October.  Leverage our experience and let us help develop, navigate, and implement a pre- or re-opening plan to successfully emerge from this pandemic.

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Innovation Services

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Sports Betting Strategic Planning

For 40 years The Strategy Organization partners have operated sports books in Las Vegas.  In 2018, we were responsible for opening the first regulated sports book in Atlantic City.  With this invaluable experience, we have developed a unique strategy for new markets. Brining the best of the Las Vegas sports book and combining it with the desires of the modern, mobile sports fan; we are uniquely equipped to develop sports book experiences small, large and even mobile.

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eSports Integration Strategy

Since 2015, Founding Partners of The Strategy Organization have been leading the efforts of developing fully integrated eSports programs into casino resorts. No other group has more experience in eSports betting, regulatory compliance, team residencies, cash tournaments, streaming or gamer culture/event activation in this growing space. 

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