EXPERIENCE Joshua Swissman is a Founding Partner of The Strategy Organization, a modern boutique consulting firm specializing in the gaming and hospitality industry. His company is focused on developing strategies that drive meaningful results, enhance customer loyalty and create unique experiences. Swissman is a uniquely experienced transformational Marketing Executive with 15 years of P&L experience; leading 20 asset portfolio and international organizations with direct oversight of budgets of $50M+. He has a successful track record of developing ambitious strategies based on data-driven insights to elevate profit by implementing loyalty programs and continuous improvement initiatives to position organizations for growth and increased consumer loyalty. He is highly adept at leading marketing strategy, brand strategy, marketing analytics, loyalty programs, and customer relationship management (CRM). As a marketing innovator, he is endorsed for his keen ability to solve complex issues, take action, and drive results. Swissman thrives in dynamic, fluid, and innovative environments with unique skills to engage multi-generational, diverse and skilled teams across various disciplines. He has a proven track record for boosting team motivation and reaching aggressive profit goals, while bringing together key stakeholders to drive alignment and catapult technology capabilities. He has successfully developed and scaled new offerings, quickly identifying and actualizing valuable ideas, and employing plans to maximize operational excellence. Swissman previously served as Chief Marketing Officer with Station Casinos. Before that, he advanced through multiple leadership roles in Marketing with a Fortune 300 Company, MGM Resorts International. His roles expanded beyond the boundaries of traditional leadership to overseeing various strategic initiatives that ultimately had an impact organization wide; increasing revenue, decreasing costs, leveraging scale and improving capabilities.
EDUCATION & AFFILIATIONS Swissman earned his MBA from the University of Nevada, Las Vegas and his Bachelor’s degree from the University of California, Los Angeles. He is also an active Committee Member of the United Way of Southern Nevada Marketing Committee, Member of the UNLV Hospitality College International Advisory Board, Las Vegas Chamber of Commerce Leadership Las Vegas Gaming & Tourism Committee Member and the Vice-Chair of the Clark County School District School Community Partnership Program Advisory Council.